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Includes real human support, targeting, template edits, printing, finishing, mail prep, & delivery to Canada Post.
The lowest eligible price through Canada Post.
$50 fee per additional drop for multi-drop campaigns (covers paperwork & storage).
Repetitive communication increases success rates. Utilize multidrop to save on print costs while simplifying planning.
Print more, save more. Costs per piece drop significantly beyond 10,000 pieces due to economies of scale.
Stand out with colour and quality. Encourage engagement with strong offers or value.
We have designed this glossary of terms to help you navigate the PostNow Campaign Calculator. In this section you will find specific technical, logistical, and marketing terms. This glossary defines those terms to help you understand your campaign costs, print distribution, and digital attribution. If you need any further support, please contact our staff. We are here to help!
A geographic distribution format that delivers unaddressed printed assets (flyers, postcards, or other printed media) to every mailbox within a specified Canada Post delivery route. It requires no contact database and operates according to geographic boundaries.
A selective mailing format that isolates target groups using six-digit postal codes. This matches specific demographic variables or lookalike customer metrics without using individual names or street addresses. PCT relies on a targeted distribution of printed assets beyond that single restriction involving only geographic boundaries.
A direct, name-specific mailing format sent explicitly to a customer database. The user must provide this database. Personalized Mail is primarily used for customer retention, account-based management (ABM), and customer relationship management (CRM) triggered automation.
The specific per-piece manufacturing fee required to process, design, and print a single physical asset. This scales inversely with volume due to bulk press efficiencies.
The direct delivery fee charged per individual mail piece by the carrier (Canada Post). This variable is calculated based on total weight, dimension thresholds, and the selected mailing format.
The programmatic cost allocated to data cleaning, address normalization, bundle preparation, and delivery preparation to meet carrier induction regulations.
The aggregate cost calculated by adding total print production costs to total postage and logistics fees.
The absolute number of physical print assets processed and delivered across a single campaign line item.
A campaign configuration that segments the total print volume into separate, scheduled deliveries (spread across different dates). This prevents inbound digital or sales pipelines from being overwhelmed.
An automated verification metric that checks uploaded custom databases for duplicate entries, deceased status updates, and "Do Not Mail" exclusions before computing the final volume count.
The estimate includes postage, design edits, printing, mail preparation, and transportation costs.
The calculator supports campaigns targeting up to 100,000 households. For larger campaigns, contact PostNow directly for custom quotes.
Yes, sending to larger audiences can reduce the cost per piece. Additionally, eligible advertisers may qualify for Canada Post Contract Rates, which offer further discounts.
Costs depend on the type of mail (Neighbourhood, Personalized, or Postal Code Targeting), the number of households, and additional services like design and print.
The Campaign Cost Calculator allows you to quickly estimate the cost of a direct mail campaign by entering the number of households you want to reach and selecting your desired mail type.